The Everything Dental Rep

September 29, 2010

Why people miss the point of Facebook – its’ an easy fix…..

Filed under: Uncategorized — admin @ 11:51 pm

I can help you Facebook!!


The majority of people I know do not use Facebook.  At least not in the way it should be used. 

 

I have a vision of a company that holds more promise than Google…the problem is most people are not technical enough to understand how beneficial this product is.

 

We have millions of people discovering a product that is amazing – and in some small way they do get it.  Too many get bored and drop out, or get obsessed with useless information and drop out – but there are a few that really understand just how good it can and will be…


What Facebook needs are groups of instant friends.

 

The instant friend will be a group of people who default to you based on the information you enter when you set up your account.  These instant friends have many common interests and will help guide you to the amazing product that is Facebook.  It would be like having a personal shopper greet you at the door.  And Facebook really doesn’t have to even do anything but add a little programming. 

 

These pre screened friends would be able to help all the facebook newbies get a better grip on the value of Facebook.

 

Business needs the most

Where is the help especially for business that wants to market using social media?  So many companies are struggling to find a way to do business on Facebook and yet the beauty is already built into the product!! The experts are already here and want to be your friend – and yet a huge multiple national company like mine still is struggling to find a way to market using this media?? 

The answer is so obvious – and yet I don’t see where Facebook is answering the question…

 

The potential for this product, honestly, is in the trillions.  Seriously. 

The power of helping the world become a friendlier place is priceless. 

It’s so worth taking the time to understand this product.  I know there are visionaries that created this product, but there are many of us out here that can see the huge potential to bring the world closer, help make an incredibly powerful marketing machine worth trillions with no borders and make a product in which the ‘customers’ are the actual owners – a world wide brain….

 

Phew….this actually made me think of my next blog which I am gonna do right now about the potential to market to an economy that is starting to explode and nobody even considers….

 

Right along with my master vision…

 

Warren Bobinski

Success in Dentistry and Life

The Multiple Billion Dollar idea for Visionaries….

Filed under: Uncategorized — admin @ 11:44 pm

Satiety is a mongrel that barks at the heels of plenty.

Minna Antrim



The multiple billion dollar a day market that will double over and over


I have a vision for a company.

 

This company creates products that are simple, and benefit all mankind.  The products are priced from day one to be affordable to people in a country where the average daily income is about $2.

 

Tata is one of the companies with a similar vision.  They are providing products like vehicles for under a thousand bucks and water filtration systems that use no electricity for about thirty bucks.  They are doing this profitably, and I know there is an upcoming tablet wireless device coming to this market for about ten to twenty bucks.

 

The visionaries who do this are doing a beautiful thing.  They are offering ways for these people to escape the lives of poverty, and at the same time making a profit. 

 

Do they need to make a huge profit when they are just doing the right thing?  Couldn’t more responsible companies do this??

 

Why can’t we do this ourselves?  The company that I own would…

 

- offer affordable products with consideration given to a worldwide marketplace

-offer the undisputed best quality and would make money simply on huge volume

-with huge volume comes huge production, so the company would have to be very efficient and would offer jobs to a segment of society that has been severely underemployed

-the company I own would never be greedy.  Instead, as we grew I would break off divisions to other visionaries who would also supply the most amazing quality products at prices aimed at creating huge volume…

 

The only investors allowed would not be allowed to be greedy.  I am not saying I wouldn’t create wealth, but beyond a very comfortable lifestyle, everyone involved in the company would have to have a vision for a world where you are justly reward for hard work while providing means for those who do not have the ability.

 

This company would grow hand over fist because the people who support this would also be the benefactors.  I know this is sounding like socialism – but it is not.

 

There are people at companies like Tata much smarter than me.  These people inspire me to do something bigger for this world…

 

I will do this….

 

Warren Bobinski

Success in Dentistry and Life, and hope for the world….

We hate our phone!

Filed under: Uncategorized — admin @ 11:37 pm

We all hate our phones!!

 

How many of us now screen our phone calls?  We don’t want to answer because the person on the other end of the phone likely just wants to fulfill their own need, try have something to sell…or a story to tell that we may be interested in but we don’t have time at this particular moment….

 

A phone call is like an alarm going off on a weekend morning when you wanted to sleep in!! Sometimes you are glad it went off, you may accomplish something, but more often you would have rather slept in and woken on your own terms…When that alarm goes off unexpectedly at my house – it gets a beating – probably why I seriously buy a new alarm clock about every 6 months!

 

And thus arrives social media.

 

If you still aren’t getting it – here is another wake up call. 

 

Facebook is about keeping up with people you actually care about.  They care about you and what you are doing (because who else would care that you just fed your cat and think its’ cute dude?)  The problem most of us have is finding time to keep up to these important people in our lives.  You run into an old friend and ask….what’s new – and it’s so overwhelming that you both say ‘not much’ when in fact you just had the most amazing six months of your life! Your boyfriend left you for another boy, you won the lottery and spent it all on one amazing trip around the world, and now you are once again broke and nobody will hire you because you told them all off…


….If only you had found each other on facebook, you could have easily had a glimpse into that persons life.  Maybe you no longer have the same interests, or maybe you have more in common and develop a valuable and long lasting relationship.  If you had known this earlier, you probably would have even been invited to the big party when your old friend celebrated flipping off the world!

 

This is truly what I am finding on Facebook.  I am meeting people and becoming friends with so many that think like I do.  I can’t wait to go back for more!

 

The beauty of this is that you can actually maintain this relationship to some degree at your own convenience.  It’s not difficult to find out “what’s new” in your friends life because they just shared some special moments and special thoughts on Facebook (and often its’ not about feeding the cat) Because of the multiple media platform, they also shared some pictures of their beautiful family and probably of the recent renovation of their home.  Perhaps they had a career change or took up a hobby – and you had no idea they loved the same exact music you do! 

 

Too many of us want to believe the bad press about privacy – it’s stupid. Period.  If you think you are keeping private because you refuse to get on Facebook, you are only kidding yourself.  The real critical information that you would worry about isn’t really shared on Facebook anyways.  Almost anyone could track you down and get important financial information about you if they really wanted – its not too hard to find out where someone lives, what they do for a living, have a pretty good idea of what they earn by their profession and where they live.  It’s not all that difficult if someone really wanted to figure out a lot more about you than you want them to with or without Facebook.  So avoiding this is going to put you in the category of those silly people who just don’t get a good thing when they see it.  You don’t really want to be one of those people do you?

 

There is a reason that 500 million peopleare on Facebook – it’s pure genius – here is why……(watch for key words inhere…)

 

We all like to talk!

 

Especially when we discover something new,or have something good or bad happen in our lives.  We want to share this information with our friends.  Isn’t it great when you tell a friend how much you like something and they like it too?

 

We all like to learn

 

Especially from others who think like we do.  This is a reason we go to school,read books, take classes and network with people of similar interests.  This is Facebook.  A place to learn from others, read information that our network  of colleagues and friends share

 

We all like to show our individuality

 

As much as we like to learn from others, we also like to show others how we are different.  By sharing ideas, pictures, places we go and things we like to do.  Back to square one where we like to talk -but by showing our individuality we find ways of connecting to new and exciting people who also benefit our lives…

 

Back to my point

 

My phone is ringing right now – I am not going to take the call because I am busy with something I am currently more interested in.  I also understand that when I phone, unless you are waiting to hear back from me I am likely disturbing something you are enjoying more than what I might be able to offer.  So you wait, listen to the message and decide if it’s better to call me now or continue what you were doing. 

 

If you had Facebook, you could better organize your social calendar and decide who are and are not important people in your life.  You can find and build exciting new relationships or simply enjoy the most inviting reality show you have ever seen!!  The cool thing now is you can do it on your own schedule!


Text messages, email and now Facebook/Twitter are the way we will prefer to communicate – its just more efficient!

 

This rave brought to you by

 

Warren Bobinski

Success in Dentistry and Life

 

The Chairside Wife….

Filed under: Uncategorized — admin @ 11:30 pm
Men are respectable only as they respect.



You have a unique relationship…

How many jobs do you work so closely physically and mentally with a person?  

I sure hope you appreciate each other, because there is nothing better than working closely with someone that you mutually respect and admire and you show it every day.  It can be a great thing…or it can be hell.

Its’ never fun to be criticized and beaten as a wife or husband.  Abusive relationships never go far, or when they do last they are rarely fruitful, exciting or beneficial to anyone.  

The kids (patients) suffer…
The family (staff) suffer…

So make sure you show you love your chairside spouse today – they will show you the love right back in so many ways!

This thought brought to you by my funny customers who laughed when I called them the chairside spouses by the manner they were arguing about something – brought ‘lightness’ to the conversation and helped resolve the matter….

….and by the way….it does happen…

Warren
The Everything Dental Guy (I haven’t used it for a while, its’ my TM!!!)

I am TED “G”!


Dental Salesman spills his guts….on the iPad, life and blogging.

Filed under: Uncategorized — admin @ 1:36 am


He who trims himself to suit everyone will soon whittle himself away. 

 ~Raymond Hull



What does this have to do with Dentistry? Nothing.  My blog used to be, and might still go back to just dentistry.  I LOVE doing the Raves.  The problem was – there are already so many good sources for product, and my intent is to share what I know – not point out things everybody already knows.  So I honestly ran out of material. There is only so much good stuff – and I can only talk about things I am comfortable with.  I will always try to make sure that the products I promote are good for your patients, and good for your bottom line – and even more importantly have proven themselves to me. 

I also didn’t want to sound like a broken record.  Some of the blogs I read keep making the same exact points over and over….there is no personality in the blog, and they actually sound like commercials.  I am not here to sell you on anything but reading this blog.  And the way I try to do that is by being real and being myself.  

Sooooo…..

I understand how important it is to maintain your reputation – and I feel the same way.  If I am not comfortable with the evidence presented to me on the service I am offering – I will not recommend it to the people who read my blog, or work with me directly.  Its’ quite alright for me to miss out on recommending ‘the hottest thing’ until I see hard evidence.  Its’ just the way I know most of my friends work, and we are friends for a reason.  


In the meantime – my brain never shuts off! I need to write – it helps me think and come up with 99 crazy ideas and 1 good one.  


So I am in the midst of writing 3 books – and this is a project in the works.  I have the entire story in my head already – and I can’t get it all out quick enough.  


One book is a fiction that I may release as a ghost writer – its’ dark, kinda funny – but with many disturbing elements.  Think ‘Dexter’…


The other book is coming from many of you friends on facebook. Its about human nature and my own twisted view on “The Human Animal”.  Some of the material is already in my blogs – some of the material is too controversial to print on the blogs….when I am ready, it will come..


The last book is pretty much an accumulation of what works and doesn’t in Dental.  If you follow this blog – you will already get a good idea of where I am going.  I have several ideas on how to be successful in your practice having it exactly the way you want it – no marketing guru here, just simple applied business principles.  Just keep reading, and take what you will out of this blog.  I am saving some of the best stuff for a book – just because I do have a plan to monetize what I love doing – but basically everything I know is contained in this blog.  The book will just summarize in a simple to follow format what I know from over 25 years in this business.  And it will be practically free…..a bible of information from a guy that has a philosophy that the true payment comes from helping others to succeed.


Now on to the useless stuff – why the ipad is good for your health….

I just finished a great workout.  Two reasons I enjoyed this workout so much.

 

First, I finally got my fat ass to the gym after being off most of the summer.

 

Second, my iPad!

 

I finally found an hour in my busy day in which I can kill two birds with one stone.  Taking my iPad to the gym as a mind flossing device is an excellent idea.  I was able to read all my daily news, blogs and entertainment while I ran on the treadmill or elliptical.  I exercised my mind and my body! If you use the iPad at the gym – there is just so much good stuff you can do that an hour on the treadmill goes by real fast! Your mind can be so pre-ocupied with the interesting blogs, news, internet searches, video, games and apps that you don’t even realize how hard you just worked!

 

I find this type of workout really inspiring too.  I have my music plugged in at level 11 while I am reading and running.  Wow! Multiple tasking just like a girl! Usually I can’t walk and text without falling down some stairs…oh ya I did that!


We all have limited time in our day.  If you think you don’t have time to workout, but yet you can find time to read – maybe this is the device you could really use.  Try it, it might just inspire you!

Thank you for reading this crazy junk…

 

Warren Bobinski

Success in Dentistry and Life.

Google, facebook and Twitter make me feel like a loser!

Filed under: Uncategorized — admin @ 1:28 am

I would imagine that if you could understand Morse code, a tap dancer would drive you crazy. 


 

 

So now I’ve had my coffee – look out world,I’m fired up!

 

I was thinking this morning….

 

I was supposed to be a millionaire by the time I was thirty!  WTF happened to time?  I am now 43 and I still have to conserve toilet paper like my mom taught me so many years ago when I was growing up broke!

 

I mean, who would have thought that just 12 years ago all I would have had to do is come up with a way to search the Internet along with a funky name that sounds like something you do with mouthwash in the morning, or maybe a funky thing you can do to a member of the opposite sex.  Like really dude, a way to search quickly can make you a multiple billionaire?  It’s really in the name!   Googling just sounds like fun!  Let’s go google….isn’t everyone googling….if you aren’t googling are you yahooing?  We used to yahoo, but that was just calling out so we could end up googling…

 

Even worse, I missed my opportunity to be the world gossip king by inventing Facebook or Twitter.  Being a man of few words (ya right) Twiter would have been right up my alley.  Now look at these young bucks who have these great ideas – all billionaires! Who would have thought that anyone would really care “What are you doing right now?” – Well I guess about 500 million people actually do!!!

 

I am not going to miss out on another opportunity.  I am seriously working on teleportation, as a matter of fact I am sitting next to you right now – you just didn’t know it!  

Kinda creepy, but yet so cool…. you know you wanna try it!

…the only problem is it’s so easy I would have to give it away for free.  Maybe I can get Facebook or Twitter kids to sponsor teleportation or even better they can just buy me outbefore I go public….

 

But for now, I will nuts sit quietly in my corner and keep sharing these genius ideas with you – we can all play in my sandbox!


Just another crazy rant by…


Warren Bobinski

Success in Dentistry and Life.

I can’t sell ice to Eskimos – but I can help them build an ice machine and become rich!!!

Filed under: Uncategorized — admin @ 1:15 am

How wonderful it is that nobody need wait a single moment before starting to improve the world.  

~Anne Frank



I HATE it when people say I could sell ice to an Eskimo.  It is a bad connotation of a con man. 

 

If you said I could help the Eskimo discoverthe mine beneath their feet and develop an ice making business that isprofitable – now you have a better description of what i do.  I would really like to think of you that way too.

 

When a patient comes and sits in your chair, I hope you are helping them discover the full potential of their smile.  I hope you don’t hold back and only tell them what their insurance company wants them to hear.  Even more I hope you are not someone who sells ice to Eskimos!

 

Too often in this business I see truly amazing professionals criticizing the treatment planning of their colleagues.  For helping the patient discover the true value of their smile? 

What is wrong with that?   


If the patient doesn’t like what they are being told or the doctor is insincere, sooner or later it will catch up to them.  More often I see a small percentage of dentists who truly excel and have an extremely loyal patient base.  They understand that what they are doing isn’t selling.  Instead they have learned it is only educating the patient on the best options…


This Rave brought to you by…

 

Warren Bobinski

Success in Dentistry and Life…. 

September 28, 2010

Sneaky good!

Filed under: Uncategorized — admin @ 11:25 pm
The true gift is underneath the wrapping……
Warren B (my bumper sticker stuff!)


Do you think you can tell a lot about a person by how they dress?


A lot of experts think so.

They would sure have me wrong!  I have absolutely no fashion sense.  On days when I think I got it, my wife tells me I look like a table napkin! I also have a terrible habit of not remembering to shave, and really not caring too much what anyone thinks about how I look.  Its’ what is inside that counts.  I am so passionate about what I do inside, that I forget how people might look at me outside.  

I know – the majority of you are pretty slick with your designer clothes.  I am actually jealous!  I wish I could talk myself into spending the money to buy nicer stuff – but I know I would end up with the designer stuff that nobody ever intended to wear.  I am so influenced by the mannequins! I usually just walk in a store and start undressing the mannequin that looks about my size.  Ya, I know – its’ pretty strange, but its the only time I actually get this fashion thing right.  This was actually working pretty well for me until a security guard came up and asked me why I was trying on clothes on the pedestal next to the mannequin….so I guess my wife better start dressing me now!

Anyways, I find it very cool to walk into a high end car dealership and watch them ignore me in my jeans, t-shirt and ball cap.  I walk around the Mercedes dealership like I own the place, kicking tires, opening and closing doors and uttering a few ‘hmmmms’.  They usually won’t come out until I start the car with the key they left in the ignition.  For some reason they don’t like it when you start the car up while its’ parked in the showroom and start trying to park it better….

The point of judging people by what they wear…

So Good.  I hate those fake ass suits who think they can impress me with the clothes they wear.  They read it last night in a magazine that this is a key to success….dress for success…so they put on some fake plastic clothes and put on a fake plastic smile and stare at me with those fake plastic eyes and think they will sell me something I don’t really want or need..

I hate the fake ass suit who walks up to me with his fake ass smile pretending like he really cares about me.  They use every salesman trick in the book – pretending like they want to get to know me when all they really obviously want is to sell me something.  The clothes they wore sure didn’t impress me!  

Isn’t it better to just look like a regular guy and be sneaky good?


How the hell does this apply to your life?

Are you guilty of this when you work with your patients?  Do you treatment plan based on just what you see outside of the mouth- or do you offer a full treatment plan based on what you see inside of the mouth?

Do your assistants treat everyone first class, or do they think some people don’t deserve this?  Do you talk about a patient behind their back when you really don’t know their story?

I love all people and believe everyone has something to offer.

Just my sneaky good take on the world…

This Rave of the day brought to you by…

Warren Bobinski
Success in Dentistry and Life.

Dontchya just hate change!!

Filed under: Uncategorized — admin @ 11:14 pm
You’ve got a lot of choices.  If getting out of bed in the morning is a chore and you’re not smiling on a regular basis, try another choice.  ~Steven D. Woodhul




Do we really need to improve? 

Marketers are always trying to improve the things we already love.

As a marketing guy, consultant and people helper – I can help you.

The number one thing we all need in anything we use is simplicity.

That’s what makes an Apple so great.

That’s what makes Google so awesome.

That’s why we hated VCRs but love PVRs

So if you are in my business and want to hit a homerun (listen up Dentrix…) – make the product so easy to use that even a stupid guy like me can ‘get it’ before the attention deficit kicks in!  If its too hard to just pick it up and use it, forget it – I will stick with what I already know.


If you are bringing a new product to market – make sure it is not only better, but easier to use than the last product.  If you are launching it in our industry, it better be proven beyond a reasonable doubt and also be priced to deliver profits!!  I want a product that is not bloated with features – just make it work for the majority.  Software is the worst for this – but the best selling software is Apple – because even as sophisticated as the product is, they understand that simplicity in use is everything!!

That’s just the way it is for most of us. 

Warren
Success in Dentistry and Life.

If I have oral cancer….will you help me?

Filed under: Uncategorized — admin @ 10:59 pm

Love all, trust a few, do wrong to none.  ~William Shakespeare

Do you screen for oral cancer?

 

Should you be?


(From Velscope about $6500 in Canada, or a $3000 add on to a Sapphire light system)

 (Identafi 3000 about $3800 in Canada)

I really doubt that my physician is looking in my mouth as hard as you do every 6 months – and I know there are tools that can make this job easier.

I trust you as my health care provider that you will always treat me as one of your family.  

Making sure to provide me with a complete exam and suggest a complete treatment plan no matter what my insurance covers.  

What amazes me is that many of you still don’t have an oral cancer detection device beyond your eyes.  I am not criticizing your ability to find and detect cancer – but I have dealt with several dentist friends who have not found the tumors until it was already too obvious and too late.  With todays detection devices being so good – what is preventing you from performing this procedure on each and every patient?  Is it really about the money and what insurance covers?

My guess is actually that its’ uncomfortable to detect this life changing issue.  Too many possibilities of ‘false positives’.  Its’ not a subject any of us want to approach – I understand its’ the last thing you really want to discover in my mouth.  Me too!!! At the same time, I would rather know early and have a chance to do something. 


It could save a life.  And what is that worth?

I really hate people who sell me something by guilting me or scaring me into this – so that is not what I am trying to do here.  I am just suggesting that if there is possibly a better technique for performing a procedure you already do – it is worth understanding and educating yourself on this technique.  Doesn’t it just make sense, especially with a technique you would use on every single patient?

I want to be the first to say – if my insurance doesn’t cover it, I still want this exam done.  I am sure your daughters or sons would, so would your mother and father….

We appreciate that!


Here is a discussion at another blog about the device you may find interesting…what your colleagues think…

http://www.ddsgadget.com/ddsgadgetwp/velscop-early-detection-of-oral-cancer/
This Rave of the day brought to you by…

Warren Bobinski
Success in Dentistry and Life.
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