The Everything Dental Rep

When you go in search of honey you must expect to be stung by bees.

~Joseph Joubert

Why
not carve out the life you always wanted?

 

If
you start to realize the benefit of sharing a some information that really only
matters to marketers…you may start today.

 

There
has been much fear mongering about privacy on Facebook – but the acts are the
benefits for most people may out weight the risks!

 

Most
of the information you share will help marketers find you.  What is so wrong I’d you tell people you like
to fish…and next time you start looking for fishing accessories on google -
every search is very relevant. Even more so because this new world of smart
intelligence understands where in the world you live, what your friends prefer
and are likely to recommend, and what types of stores exactly that you may
prefer.

 

Now
apply the same idea to EVERYTHING that you like to do…eat? Cook? Read?
Travel? Save money? Watch TV or a Movie? Drive fast cars? Get the latest
fashion, or collect some odd curiosity….this is your new life in the socially
connected world.

 

What
we DO worry about sharing are the things we would likely not put out there
anyways!

 

Think
about it….would you tell all your friends how much you make, that you and
your spouse do ‘It’ twice a day and you took pictures you want everyone to see?

 

The
privacy we want to keep is up to us.  I
understand the fear of ‘saying’ something you didn’t mean….hell I do it ALL
the time. But I trust the people I care about now and in the future know me,
trust me and understand that I am like most other people….human and bound to
make innocent mistakes. 

 

So
ya….I have said some things about my family and work and people in public
that I regret…but it’s out there and instead of saying it behind people’s
backs I have learned to be a better person.

 

The benefits
of this socially connected world are too many, and the true worrisome privacy
issues to me in the future are those who have something to hide…

 

This
makes me think…what will the future look like for a next generation
politician, business owner, corporate leaders, leaders of state and church….

 

Smile!

 

Warren
Bobinski

There are products that I sometimes just send my customers without them asking.  I do this when I KNOW it is something they will appreciate – and this is one of them!

You know me….I am not willing to promote or endorse a product until it has tons of independent backing and street credibility.  And I stand by my ideals.

Hu-Friedy is already known as a quality leader when it comes to instruments – and I was really happy to come across the latest announcement on their website – stainless pedo crowns.

Hands….head….or
heart?

He who works
with his hands is a laborer

He who works
with his head is a craftsman

He who works
with his hands, his head, his heart is…

An artist…

 

St. Francis
of Assisi

 

How
you approach life and your passion can really show in the results! Have you ever
noticed that some people have all the luck, and others get no breaks?

 

I
sincerely believe this has a lot to do with attitude!

 

I
could look at my life from many different perspectives, and often I could have
just given up.

 

I
grew up in a home with a single mom who worked very hard to make end meet.  Some people could look at this and say
“I didn’t have the opportunities that other kids had”. I look at this
and think how lucky I was to realize the value of a dollar, how to save money
and what was really most important.

 

My life meant moving a lot. I changed schools and friends at least ten times
during my school years.  Some people
might look and say that instability caused them to not trust anyone, to be
skeptical, they themselves may never settle down.

 

It’s
tough to make new friends when you move….you are always the outsider. Or in
my case I had the opportunity to make a lot of new friends, had adventure and
got to experience things many children will never have a chance to experience.

 

So
many talented people I know take the lemon that life has given them…try to make
lemonade, find out it is sour and give upon ever trying again.

 

The
formula for success seems to be a matter of taste. Finding out where the sugar
is hidden, tweaking that lemonade formula and then finding a way to help others
drink is a sure fire way to get the most out of life.

 

Warren
Bobinski

Success
in Dentistry and Life

 

 

Friendship isn’t a big thing – its’ a million little things…

Social
media for most people is about having a relationship. They add real
friends and family members that they care about to Facebook.  When they ‘like’ a business, celebrity, or
‘thing’ – (such as a dentist) they ‘like’ it for a reason, and the reason
usually isn’t to help the business, it’s usually to help themselves. 

 

By
‘liking’ or ‘sharing’ we are usually trying to help our friends discover
something they may not have know or experienced….when we tell our friends, it
has to be worth OUR while and OUR reputation. 
We LIKE it when something we SHARE helps out friends or family, it makes
us feel good!

 

Think about this when your are
creating your social media ‘strategy’.

 

 

When
you like something, are you putting in the effort to spread the word if the
service is not really worth talking about? Would you really care about the
content this business (you) is providing – enough to tell your friends.

 

The
content has to be worth caring about and worth spreading. And most of what I
see right now on Facebook is not worth telling my friends about!

 

Most of what I find can be found on
the Internet already, it’s stale.

 

Corporations
spreading the word all about how great they are because they gave something to
a charity…it’s already in the media, already on the front page of their
website….so why do they need to say it again in their social media campaign?
This is the type of social media that will spread on it’s own if the ‘fans’
actually care.

 

The
business that uses social media as a one way message outlet doesn’t understand
what this new world is all about. 

 

It’s
not really about marketing.

 

Instead
it’s a way to strengthen the relationships we have with people who care enough
to support us.

 

It’s
a way for your customers to have an outlet when they care enough to tell you
what you might be doing wrong….and also a place to tell you when you are
doing good!

 

Are
you listening, or are you doing all the talking?

 

Are
you asking questions, or just delivering messages?

 

This is
a opportunity to actually customize your company and marketing to be highly
effective.  If your social media strategy
is working, you will notice the results in ‘shares’ and ‘likes’

 

It’s
really not all that hard!!!

 

Put
your human hat on! Be real….think about what kinds of things you like, what
you would tell your friends about, what kinda of things you would tell the
companies that you like….

 

That’s
what social media is all about.

 

It’s
not scary, it’s contagious – like a….

 

Smile!

 

Warren
Bobinski

Success
in Dentistry and Life

 

The road to success is dotted with many tempting parking spaces.

How we help our patients by testing their spit!

http://www.gcamerica.com/products/preventive/Saliva_Check_BUFFER/index.php

Little Suzie who tries so hard to be good…she flosses….she
brushes twice a day, doc starts her on a fluoride program….and she still gets
cavities.

 

Little Suzies brother Johnny comes in and always seems to find a way
to not floss, not brush properly, he always has plaque all over his teeth when
he visits the dentist….but no cavities.

 

What is going on?

 

Have you measured the ph of their Saliva?

 

There-in lies the answer. 

 

Bad acids erode enamel, and some patients are more prone and have
less saliva or more acidic saliva than others.

 

Mi paste is an amazing demineralization paste for the modern world.

 

A world where patients enjoy very acidic drinks like colas (2.3) how
about Gatorade? Did you know that the ‘sour candies’ that we suck on have an
acidic value close to battery acid?

 

How can we help patients?

 

Give them a proven demineralization product. A way to combat the
acids.

 

Give them MI paste.

 

I have had a lot of street success which some people call evidence
based dentistry.  My customers come back
to me again and again with success stories.

 

Mi paste as a demineralization product is definitely worth a look as
a way to help your patients!

 

Smile

 

Warren 

Never excuse yourself.

I thought this was going to be a short little blog – but this is a huge amount of work! This is continued from yesterdays blog review of products…