I wasn’t born to follow and I’m not sure if I was born to lead, but what I’m certain is that I was born to fight my way through life and win…
We are told competition makes us better.
We all compete in some sense, but does beating someone else really make you a winner?
What if we didn’t spend so much time worrying about competitors, and instead spend our time innovating the new standard Is it competition that drives us to new levels – or confidence in ourselves and passion in developing our talents that truly defines us?
I am proud when I meet others in my industries (dental and bakeries) that innovate and create new opportunities.
Instead of a traditional view of ‘competition’ which for many means “let’s find a way to sell something cheaper” some of the most innovative and creative people i know find ways to create a whole new market. A sub division within their own industries!
Instead of analyzing competitors prices and strategies – they are too busy finding new ways to bring in customers and patients who would never have considered them before….
Why not have a Dental Rep that is your human resources guy, business consultant, marketing guru, personal shopper? A consultant on lowering overhead and increasing profits instead of one who just promises to sell you a box of impression material at 10% less..
A definite race to the bottom!
Why not be the dental office that uses every form of financing available, perhaps even develop your own in house like Quality Dental Plan (http://qualitydentalplan.com/) or offer more than just a typical dental visit by becoming a more spa like experience, or adding technology like same day crowns, lasers…how about you have an in office app so your patients can book directly with your office like Dr Bob Marcus developed?
Why notbe the dental supplier that offers practice consulting, human resources, continuing education, financing plans, practice analysis, marketing consulting…AND blow the so called competition away by doing it at fair market prices?
Just think about it – don’t copy someone else. Be inspired by competition, be happy for those that set new standards, those that innovate and create….
…. and then develop your own place in this world...
……Create your own recipe…..
……invent a service that nobody can match, because they aren’t you…..
Patent your talent and let others compete, or ‘pay’ you by imitating you….
Smile!
Warren Bobinski
Success in Dentistry and Life